ommercials and radio ads as well as on billboards and websites, as well as on mobile phones and other mobile devices. There are logos for Facebook and Twitter on a myriad of websites. We are required to sign up to blogs, become followers and friends, share and connect in countless ways, but how do these social networks really benefiting us? And are companies who use these platforms getting tangible results?
We’re overwhelmed by the variety of social media platforms that are available as well as the numerous benefits and drawbacks they can bring. Therefore, we’ve decided to concentrate on those that we believe to be the most beneficial and discuss their advantages and disadvantages from a company standpoint. It is crucial to note that not every business should spend their time and money on one of these platforms. Therefore, it is essential to consider just what your desired outcomes are before beginning your social media marketing campaign. From there, weighing the costs and possible profits of each platform will help narrow down which type of social media platform to integrate into your SEO strategy.
Blogs We start here because blogs are frequently regarded as the «base» of any social media marketing campaign. Blogs can add personality to your website and boost industry perception, educate others through the demonstration of your market knowledge, create an emotional investment in your company, build brand recognition, and much more. Blogs can also be integrated with other kinds of social media platforms, and even allow your Facebook posts or Twitter streams streaming live on your blog.
One of the disadvantages of blogs is that they have to be as real to the readers as you ought to be to your customers. People will be able to tell if you are faking your industry knowledge if you have too much focus on you and not on them, and also if you participate in the blog on a regular basis. In this regard blogs should be frequently updated and this can be a challenge in terms of time. This factor must be taken into account before deciding to establish a corporate blog.
One of the most currently relevant and widespread social networks is Facebook. Facebook should be the second social media platforms after blogging. This is due to the fact that it makes branding more prominent through the visibility of your logo and also enables users to share information about your business to their «friends». The people who become your followers are constantly reminded of your presence by posts, status updates, as well as other social media interactions. In addition, Facebook provides an analytics tool whereby companies can view weekly reports that detail new followers, numbers of interactions, and the kinds of actions performed by their page. Facebook can also allow you to customize tabs to allow you to connect to other platforms such as Twitter and blogs to your Facebook profile.
It can take a lot of energy and time to maintain the Twitter account. With 27.3 million tweets posted every day, keeping track of the people talking about your company and/or product or who might need to know about you could be overwhelming to not mention a lot. Also, one has to keep in mind a variety of factors such as the need to «retweet» or reply quickly and maintain a suitable «follower to follower» ratio to ensure optimal optimization, as well as a variety of other variables.
The downside to Facebook is that, just like blogging, the amount of time required to maintain the company page, although the time needed on Facebook is much lower than for platforms such as Twitter.
On the upside, Twitter allows users to utilize programs like TweetDeck to monitor tweets or create schedules of tweets for distribution. Twitter can be an modern and efficient method to connect with customers, however this tool will only work for specific industries, in specific circumstances, and needs to be maintained regularly by having a well-planned strategy in place to succeed.
It’s true, YouTube is considered a social media platform. It is the second most used search engine after Google. Yes, we did say «search engine». YouTube is used this way mainly by younger people and not by those with the financial resources to become customers. YouTube is a well-known marketing and informative tool. The average visit lasts for 23 minutes. The advantages of having an active YouTube social media presence are the potential for a huge audience for companies on an extremely tight budget, as well as the ability to «tag» keywords into videos to ensure that you stand a better chance of being seen when you search for your keywords. Naturally, like other platforms that we’ve examined, many factors play a role here and if your business has already produced video creative for use on your website or blog it’s easy to create a YouTube social media account, and then cast more of a wider audience with YouTube, particularly when you consider that its limitations on time are lighter on company resources than with the other types of social media platforms.
Like all social media platforms, what is popular today may not be the case in the near future. To increase brand awareness and keep a good image on and offline, businesses need to be able to decide the best place to put their energy and resources. They can prepare for any new social media platform or kind emerges. Companies that market through search engines and their customers must take into account these aspects when making decisions about how and when to further marketing efforts.